Chris Brown has over 35 years experience in the leisure and tourism industry, specialising in marketing, management and branding. He is an expert in place marketing, and founded Marketing Liverpool in 2013. Before returning to Liverpool, Chris also set up Visit Chester and Cheshire in 2004.
As a change maker and thought leader, Chris has delivered many collaborations between public and private sectors across major events, corporate development, commercial planning and business leadership. Chris is also on the board of Shakespeare North Playhouse and LaSalle Hospitality Education.
“ I have always been an admirer of the work of the Bluecoat and the contribution it has and continues to make, not only to the cultural offer of Liverpool, but the wider role it plays in growing the city's hospitality and visitor economy offer. It is a creative and innovative organisation, and I’m delighted to have the opportunity to support its future work through joining its Trading Board.”
“We are delighted that Chris Brown has agreed to join us here at the Bluecoat. Chris has been supportive of our work in various ways for many years. He brings extensive experience in place marketing and in the tourism and leisure industries alongside a deep understanding of the particular value of the arts and culture in the life of a city. Chris will be able to offer key support to us at the Bluecoat as we plan to celebrate 100 years as the UK's first arts centre in 2027."
The Trading Board oversees all aspects of trading operations at the Bluecoat, including their popular café, wedding packages and event hire. This includes a newly launched campaign, ‘Bluecoat for Business’, showcasing the wide variety of meetings, away days and corporate events the Bluecoat hosts, and the impact these events have on furthering the Bluecoat’s mission to bring art to everyone.